Summary of Changes

• The updated Privacy Policy now covers the Mootsh Boutique, personalized Boutique Products, Gift Memberships, and related order and fulfillment activities.
• It clarifies that Membership photo orders and personalized Boutique orders use two separate photograph-upload flows. Photographs submitted through one flow are not used for the other.
• It confirms that photographs uploaded through either flow are deleted three months after upload, subject to limited legal, security, fraud-prevention, and dispute-resolution exceptions.
• It provides more detail about the information collected for Boutique orders, gift recipients, gift messages, customer support, and damaged-product claims.
• It clarifies what information may be shared with printing, personalized-product fulfillment, shipping, payment, support, analytics, and advertising providers.
• It confirms that uploaded photographs are not shared with advertising or analytics providers and are not used for facial recognition, biometric identification, AI model training, targeted advertising, or advertising measurement.
• It clarifies that Mootsh text messages are service-related and non-marketing, require a separate opt-in, and can be stopped by replying STOP.
• It updates and expands the sections covering data retention, children and minors, privacy rights, and U.S. state privacy protections.

• It clarifies that Mootsh may provide additional notice or obtain consent before using Personal Data for a materially different purpose when required by law.

   

Mootsh is operated by Mootsh Inc. (“Mootsh,” “we,” “us,” or “our”). We take your privacy seriously. This Privacy Policy explains how we collect, use, disclose, and protect Personal Data when you access or use our websites, accounts, Mootsh Memberships, Gift Memberships delivered by e-gift card, photo-printing services, the Boutique, personalized Boutique Products, and related offerings (collectively, the “Services”).

The Services are intended only for users located in the United States who provide a valid U.S. shipping address. We do not intentionally offer, market, or fulfill Services to individuals outside the United States.

Your use of the Services is also subject to our Terms of Use. Any capitalized terms not defined in this Privacy Policy have the meanings given to them in the Terms of Use.

We may update this Privacy Policy from time to time. If we make material changes, we will provide notice by posting the updated Privacy Policy on our website, by email, or by another appropriate method. Where required by applicable law, we will provide additional notice or obtain consent before using Personal Data for a materially different purpose.

1. What This Privacy Policy Covers

This Privacy Policy describes how Mootsh treats Personal Data that we collect when you use our Services.

“Personal Data” means information that identifies, relates to, describes, or can reasonably be linked to a particular individual or household. Personal Data may also include information referred to as “personal information,” “personally identifiable information,” or “sensitive personal information” under applicable privacy laws.

This Privacy Policy does not apply to companies, websites, platforms, or services that we do not own or control.

2. Personal Data We Collect

We collect the following categories of Personal Data, depending on how you use the Services.

We do not intentionally collect government identifiers, health information, biometric templates, or information for facial recognition. We do not use uploaded photographs for facial recognition, biometric identification, AI enhancement, image tagging, image moderation, model training, or automated photo analysis.

3. Uploaded Photographs and User Content

Mootsh provides two separate photograph-upload flows. Photographs uploaded through the Mootsh Membership flow are used only to fulfill, support, troubleshoot, secure, or, where necessary, re-fulfill photo orders placed through the Membership service. Photographs uploaded through the personalized Boutique Product flow are used only to produce, fulfill, support, troubleshoot, secure, or, where necessary, re-fulfill the applicable personalized Boutique order. Photographs submitted through one flow are not used to fulfill orders placed through the other flow.

Uploaded photographs may include children, family members, friends, or other individuals. You are responsible for the content you upload and should not upload photographs or other content unless you have the rights, permissions, or authority necessary to do so.

We do not use uploaded photographs for facial recognition, biometric identification, AI model training, automated image analysis, targeted advertising, or advertising measurement. We do not disclose uploaded photographs to advertising or analytics providers.

Photographs uploaded through either flow are deleted three months after the date they are uploaded, unless we are legally required to keep them longer or must retain limited information for security, fraud prevention, dispute resolution, or legal compliance. Backup copies, if any, may persist for a limited period until they are overwritten or deleted through ordinary backup processes.

4. How We Use Personal Data

Providing and Operating the Services

We use Personal Data to:

●  create, secure, and manage accounts;

●  process Mootsh Memberships, Gift Memberships, Membership photo orders, and Boutique orders;

●  process payments through Stripe;

●  print and fulfill photo orders submitted through the Membership flow;

●  produce and fulfill personalized Boutique Products submitted through the separate personalized Boutique Product flow;

●  package, ship, track, support, and, where necessary, re-fulfill orders to valid U.S. shipping addresses;

●  deliver Gift Membership e-gift cards and other gift communications;

●  provide customer support and resolve damaged-product or fulfillment claims;

●  send service-related communications;

●  maintain, secure, and troubleshoot the Services;

●  prevent fraud, abuse, and security incidents; and

●  enforce our Terms of Use and other policies.

Improving and Personalizing the Services

We use Personal Data to understand how users interact with the Services, improve website functionality and user experience, debug and fix technical issues, analyze product performance, and develop and improve our offerings. We do not use uploaded photographs to personalize advertising or train artificial-intelligence models.

Marketing and Advertising

We may use Personal Data to send promotional emails where permitted by law, measure the performance of our marketing campaigns, understand how users arrive at and use our website, measure ad conversions and attribution, and show or measure ads through tools such as Google Analytics, Meta Pixel, and Google Ads conversion tracking.

We do not use SMS or text messages for marketing. We do not sell Personal Data for money. However, our use of certain analytics, advertising, cookies, pixels, or conversion-tracking tools may be considered a “sale,” “sharing,” “targeted advertising,” or similar activity under certain privacy laws. Where required by applicable law, you may have the right to opt out of those activities. We do not share uploaded photographs with advertising partners for targeted advertising or advertising measurement.

Communications

We use Personal Data to respond to questions and requests; send order confirmations, shipping updates, upload reminders, account notices, legal notices, policy notices, and security notices; provide customer support; and send marketing emails where permitted by law. We may send non-marketing SMS or text messages only if you have opted in as described in Section 8.

Marketing emails include an unsubscribe mechanism. We will honor marketing email opt-out requests as required by law.

Legal, Safety, and Compliance Purposes

We may use Personal Data to comply with applicable laws and legal obligations; respond to lawful requests from courts, law enforcement, or government authorities; protect the rights, property, and safety of Mootsh, users, vendors, and others; investigate suspected fraud, abuse, or security incidents; enforce agreements; and support business transfers, such as a merger, acquisition, financing, reorganization, or sale of assets.

5. Sources of Personal Data

You and Other Customers

We collect information that you provide directly, such as when you create an account, place an order, upload a photograph through either upload flow, contact customer support, opt in to service-related SMS or text messaging, or sign up for marketing emails. A purchaser may also provide information about a Gift Membership recipient, gift recipient, or delivery recipient. If you provide Personal Data about another person, you are responsible for having the authority to provide it and for providing accurate information.

Your Device and Browser

We automatically collect certain web, device, cookie, analytics, and usage information when you use the Services.

Vendors and Partners

We may receive information from vendors and partners that help us operate Mootsh, such as Stripe, hosting providers, analytics providers, advertising platforms, email providers, SMS providers, customer-support tools, photo-printing and personalized-product fulfillment partners, and delivery partners. For example, these vendors may provide information about whether a payment was successful, whether an email was opened, whether a service-related text message was delivered, whether an order was shipped, or how users interact with our website.

6. How We Disclose Personal Data

We disclose Personal Data to vendors, partners, and other recipients as described below. We disclose uploaded photographs only as necessary for the specific flow through which they were submitted.

We may also disclose aggregated, anonymized, or de-identified information that cannot reasonably be used to identify you.

7. Cookies, Analytics, Advertising, and Opt-Out Choices

We use cookies, pixels, tags, SDKs, local storage, and similar technologies to operate, improve, analyze, and market the Services. These technologies may include essential cookies necessary for the Services to function; functional cookies that remember preferences and settings; performance and analytics cookies that help us understand how the Services are used; and advertising and measurement cookies or pixels that help us measure ad performance, conversions, attribution, and campaign effectiveness.

We use tools that may include Google Analytics, Meta Pixel, and Google Ads conversion tracking. These tools may collect information such as your IP address, device information, browser information, pages viewed, actions taken on the website, cookie identifiers, advertising identifiers, and conversion events. We use these tools to understand website performance, improve the Services, measure advertising, and market Mootsh.

We do not intentionally send uploaded photographs to advertising or analytics partners. We also do not intentionally include full payment card numbers, government identifiers, or health information in advertising or analytics tools.

You can manage cookies through your browser settings and any privacy-choice tools we make available on our website. You may also be able to adjust advertising preferences through Google, Meta, or other advertising platforms. Some browser or cookie settings may limit the functionality of the Services. Where required by applicable law, you may have the right to opt out of certain targeted advertising, sale, sharing, or similar processing.

8. SMS and Text Messaging

If you provide your mobile number and separately opt-in, we may use your number to send recurring automated, non-marketing SMS or text messages relating to the Services, your Membership, your account, or your orders. These messages may include upload reminders, account notices, service notifications, order confirmations, and shipping updates. Message frequency varies; message and data rates may apply.

SMS opt-in is collected through a separate checkbox or other separate opt-in mechanism and is not required as a condition of purchase. You can opt out at any time by replying STOP and can reply HELP for assistance.

We do not use SMS or text messages for marketing. Phone numbers, mobile information, text-messaging opt-in data, and text-messaging consent will not be sold or shared with third parties or affiliates for their marketing or promotional purposes. We may disclose phone numbers, SMS opt-in data, and related messaging information to Twilio and other vendors that help us deliver, support, secure, or operate our messaging program.

9. Data Security

We use reasonable technical and organizational measures designed to protect Personal Data from unauthorized access, loss, misuse, alteration, or disclosure. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

Stripe processes payment information securely. Mootsh does not store full payment card numbers.

10. Data Retention

We retain Personal Data for as long as reasonably necessary to provide the Services, operate our business, comply with legal obligations, resolve disputes, enforce agreements, prevent fraud, and protect the rights and safety of Mootsh and others.

When Personal Data is no longer needed, we will delete, de-identify, aggregate, or otherwise handle it according to applicable law and our ordinary business practices.

11. Children and Minors

The Services are intended for adults age 18 and older. You must be at least 18 years old, or the age of legal majority in your jurisdiction, to create or control a Mootsh account, purchase or manage a Membership, redeem or manage a Gift Membership, or place an order.

The Services are not directed to children under 13, and we do not knowingly collect Personal Data directly from children under 13. If we learn that a child under 13 has provided Personal Data directly to us, we will take appropriate steps to delete it. If you believe that a child under 13 has submitted Personal Data directly to us, contact us at info@mootsh.com.

An adult account holder may upload photographs that include children or other minors only if the adult is the parent, guardian, or otherwise has the right or authority to upload those photographs. We do not use uploaded photographs of children for facial recognition, biometric identification, AI model training, automated image analysis, targeted advertising, or advertising measurement.

12. Your Privacy Rights and Choices

Depending on where you live and the laws that apply to us, you may have certain privacy rights regarding your Personal Data. These rights may include the right to:

●  request access to Personal Data we maintain about you;

●  request correction of inaccurate Personal Data;

●  request deletion of Personal Data;

●  request a copy of certain Personal Data;

●  opt out of certain targeted advertising, sale, sharing, or profiling activities;

●  withdraw consent where processing is based on consent;

●  appeal a denied privacy request, where required by law; and

●  not be discriminated against for exercising privacy rights.

To exercise privacy rights, contact us at info@mootsh.com. We may need to verify your identity before responding to certain requests. We may ask for information reasonably necessary to verify your identity, locate your account, process your request, and protect against fraudulent or unauthorized requests.

We may deny or limit a request where permitted by law, such as where retaining information is necessary to complete a transaction, provide the Services, detect security incidents, prevent fraud, comply with legal obligations, resolve disputes, or protect legal rights.

13. California and Other U.S. State Privacy Rights

Some U.S. state privacy laws provide residents with specific rights regarding Personal Data. Mootsh does not sell Personal Data for money. However, as described above, our use of certain cookies, pixels, analytics, advertising, and conversion-tracking tools may be considered a “sale,” “sharing,” “targeted advertising,” or similar activity under certain laws.

Where required by applicable law, you may have rights to access, correct, delete, or obtain a copy of Personal Data; to opt out of certain sales, sharing, targeted advertising, or profiling; to limit certain uses of sensitive Personal Data; to appeal a denied request; and to exercise your rights without discrimination.

California residents may also have the right to request information about the categories of Personal Data collected, the sources and purposes of collection, the categories of Personal Data disclosed, sold, or shared, and the categories of third parties to whom Personal Data is disclosed, sold, or shared, where applicable.

Where required by law, you may designate an authorized agent to submit a privacy request on your behalf. We may require proof of authorization and may also require you to verify your identity directly with us. To exercise state privacy rights, contact us at info@mootsh.com or use any privacy-choice mechanism made available on our website.

14. Marketing Choices

You can opt out of marketing emails by using the unsubscribe link included in those emails or by contacting us at info@mootsh.com. We do not use SMS or text messages for marketing. You can opt out of service-related SMS or text messages by replying STOP to any Mootsh text message.

Even if you opt out of marketing communications or service-related text messages, we may still send non-marketing communications through other appropriate channels, such as order confirmations, account notices, security notices, customer-support responses, and legal or policy notices.

15. Non-U.S. Users

The Services are intended only for users located in the United States who provide a valid U.S. shipping address. We do not intentionally offer, market, or fulfill Services to individuals outside the United States.

If you access the Services from outside the United States, you understand that your information may be processed in the United States, where privacy laws may differ from those in your jurisdiction.

16. Contact Information

If you have questions about this Privacy Policy or our privacy practices, contact us at:

Mootsh Inc. / Mootsh
9854 National Boulevard #1179
Los Angeles, CA 90034
Email: info@mootsh.com
Website: www.mootsh.com