Our Mission
The Mootsh Difference
Mootsh is a monthly photo print membership, dedicated to helping you document and collect your best memories consistently. But what exactly makes Mootsh different from all the other photo printing services out there? Allow us to answer in 4 simple points!
CONSISTENCY.
We designed Mootsh to be a monthly photo printing ritual: an easy, manageable and gratifying habit. Printing little by little is much less overwhelming and stressful than waiting a year (or even years!) to print your photos.
Plus, it alleviates the guilt that comes from letting them sit in the digital abyss. Oh, and you get to enjoy having your best memories at your fingertips, every month!
BIG LITTLE MOMENTS.
By printing consistently, you give the beautiful little moments in-between a life on paper.
These little moments will become your big memories. They matter just as much as the big life events or the vacations.
SELECTION.
You print just 10 of your favorite photos each month. Not 30, not 100, but 10. The crème de la crème. The moments that truly spark joy.
The best part? Little by little, a powerful visual story of your life begins to unfold. A story that just gets better and stronger with time, for you and your family.
ORGANIZATION.
‘But what do I do with all those photos?!’ Don’t worry, we thought of this too! Each month, your prints arrive in a protective envelope tucked in a paper sleeve with a dated contact sheet.
The sleeve includes an area for notes as well as a thumbhole window, designed to display the contact sheet’s month and year. Archiving made easy, so you can keep track and stay organized for years to come.
Our Story
As new moms and recent California transplants, we both found ourselves documenting our life’s every “important” moment, with very little to show for it. Upon reflection, we were astonished at how much time we spent taking photos, only to upload them to some cloud in the sky, never to be seen again.
Particularly as our little ones rapidly grew and changed, the stark difference between our own analog childhoods – ones with homes peppered with framed family memories – and the digitally-dependent childhoods of our own young families became more glaring each day.
We missed the ritual of taking, printing, sharing and treasuring our memories. And we figured there had to be a better way of recreating this recently-lost habit.
Et voila, Mootsh was born!
About Us
Hi! We’re Noemie and Gratiane, two entrepreneurial French natives who adore our adopted hometown of Venice Beach, California.
Noemie comes to Mootsh with a background in event production and communication, and a love of all things creative.
Gratiane believes in the power of photography to convey emotions. She is an established photojournalist specializing in women issues.
Pronunciation: müsh\
Mootsh is pronounced moo-sh. “Mootsh” is the nickname of Noemie’s adored grandmother, who affectionately maintained the family’s history through her many photo albums, framed photos, and slides. We named our company Mootsh as a grateful nod to the many matriarchs who came before us and were pivotal in the cultivation of our stories.
